Knowledge of Design Week (KODW) is an annual flagship event organised by Hong Kong Design Centre and Institute of Design Knowledge (IDK), co-organised by Hong Kong Design Institute (HKDI), The Hong Kong Polytechnic University School of Design, with Create HK as the Lead Sponsor.
It is a week-long event that comprises a series of workshops, forums, and a high-level networking event where local and international designers and business leaders come to learn how the process of Design Thinking could help advance Business Development. We take pleasure in continuing working with KODW for the fourth year in a row as their official Digital Media Partner.
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To keep the brand’s consistency, we again utilized the brand’s blue as the main color in the video, combining it with different lines, shapes and gradients of matching colours for a refreshing visual experience, but also to reflect how different ideas could merge together as aspiring solutions.
We produced a series of videos for the event, including teasers to raise awareness and invite the general public to sign up, we also created event looping videos to be shown during the intervals, and also the event highlights to appeal to the participants to join the conference the following year.