Knowledge of Design Week (KODW) is an annual flagship event organised by Hong Kong Design Centre and Institute of Design Knowledge (IDK), co-organised by Hong Kong Design Institute (HKDI), The Hong Kong Polytechnic University School of Design, with Create HK as the Lead Sponsor.
It is a week-long event that comprises a series of workshops, forums, and a high-level networking event where local and international designers and business leaders come to learn how the process of Design Thinking could help advance Business Development.
We are honored to partner with KODW for this distinguished event for the second year in a row, to design the branding video for an audience of international and local designers and business leaders, as they gathered to learn about integrating Design Thinking into their business strategies.
With “Design. Cities. Health.” set as the theme to this year’s event, we wanted to bring on a fresh approach to a challenge close to many’s hearts and paired the brand’s blue with bright turquoise green, so as to highlight the key points for discussion in hope for enlightenment from the event.