Knowledge of Design Week (KODW) is an annual flagship event organised by Hong Kong Design Centre and Institute of Design Knowledge (IDK), co-organised by Hong Kong Design Institute (HKDI), The Hong Kong Polytechnic University School of Design, with Create HK as the Lead Sponsor.
It is a week-long event that comprises a series of workshops, forums, and a high-level networking event where local and international designers and business leaders come to learn how the process of Design Thinking could help advance Business Development. We are proud to continue our collaborations with KODW for the third time in a row as the official Digital Media Partner.
As this annual event continues to gain reputation with local and international business leaders, we wanted to inspire the audience in a professional manner on how innovations could help better their businesses in the brand video.
With the theme set as “Tackling Big Challenges Through Design”, matching with the brand’s blue color, we used colorful elements throughout the video to symbolize that different ideas are welcome to converge. We also used big and bold fonts to echo this concept, so as to visually encourage the audience to be bold as they tackle challenges.