Knowledge of Design Week 2015

Knowledge of Design Week (KODW) is an annual flagship event organised by Hong Kong Design Centre and Institute of Design Knowledge (IDK), co-organised by Hong Kong Design Institute (HKDI), The Hong Kong Polytechnic University School of Design, with Create HK as the Lead Sponsor.

It is a week-long event that comprises a series of workshops, forums, and a high-level networking event where local and international designers and business leaders come to learn how the process of Design Thinking could help advance Business Development.

Services

Creative Concept
Project Management
Art Direction
Recce
Graphic Design
2D Animation
Color Grading
Sound Effects Design

Channels

Youtube
Website

We wanted to keep the branding video with a professional tone bearing in mind many of the participants were business leaders.

Since blue is the brand color of KODW, which is a color known to provide a sense of intelligence and trustworthiness, we used it as the main color in the video, as the speakers shared their thoughts on how Design Thinking could play a part in the business world.

The video progresses on to become more colorful towards the end to symbolize enlightenment as participants draw inspirations from the conference.