Business of Design Week (BODW) is one the flagship events of Hong Kong Design Centre (HKDC). The prestigious annual event promotes and celebrates design excellence, inspiring and engaging the local and international design community with the latest industry trends and insights.
Known as a top destination for dynamic and cutting-edge arts, culture and technology, Australia’s Melbourne prides itself on taking a friendly and welcoming approach to design and was chosen as the partner city of BODW this year.
We produced two teasers, the opening animation and the event highlight video for this distinguished event. We matched up the official purple color of Melbourne with the corporate red of BODW using bold geometric shapes, and we brought people’s attention to the event’s information and speakers’ profile by using long shadow text for a stunning effect.