Business of Design Week (BODW) is one the flagship events of Hong Kong Design Centre (HKDC). The prestigious annual event promotes and celebrates design excellence, inspiring and engaging the local and international design community with the latest industry trends and insights.
Each and every year BODW partners with an international city to exchange design aspirations and innovations. Barcelona of Spain was chosen for this year’s conference and their national colors were used as the brand colors for the event.
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To echo the grandness and scale of this notable event, we used moving lines to elaborate its boldness visually, as a way to reflect that great ideas come from all directions and are created by crossing paths with one another. We also featured a darker purple to endorse the underlying creative integrity that is able to further brighten the yellow color of the brand.