Design for Asia Awards 2014

The DFA Design for Asia Awards (DFAA) is one the flagship programs of the Hong Kong Design Centre (HKDC), that celebrates design excellence and acknowledges outstanding designs with Asian perspectives.

Services

Art Direction
Storyboard
Recce
Shooting
Graphic Design
2D Animation

Channels

Social Media
Indoor LED Wall

We wanted to make the brand stand out for this remarkable annual event and used the bright yellow and purple in the brand along with the square in the logo, to create a striking geometric looping pattern in the video.

We produced a series of videos for the Awards ceremony, including a looping branding video, highlights of the judging session and their comments on each of the award-winning projects. We also matched the videos with uplifting and inspiring music with Asian chords so as to echo the “Asian perspectives” of the Awards.