DigiCon6 Asia Awards is organised by TBS Japan and has been running since 1998. Often referred to as the “Oscars” of the animation industry, the annual prestigious Award is a competition that aspires animation and storytelling creatives in Asia to show their prowess, a platform that celebrates talents all around Asia and gathers animation aficionados in the region.
This notable award was extending a branch to Hong Kong in 2020 and we had the pleasure to design a full branding stack of the event, including online and offline promotional materials to generate interests for local animation creators and enthusiasts, the event shooting and producing the highlight video. An opening ceremony was held to kick off the event, followed by a stop motion class, masterclass and the award ceremony was held at Tai Kwun.
We wanted to create a brand with a wow factor and be completely eye-catching. We used 3D animation to generate attractive visuals in hot pink and purple, symbolizing passion, playfulness and creativity, that are aptly appropriate to echo the objectives of the competition.
We designed a set of four “Happy Beans” as the main characters of the Awards, each of them has a different personality to represent the different creatives in this competition, who are all highly spirited and geared up to participate in the race for the Awards.