Client: PetoryYear: 2017

Petory Branding

Petory, namely a combination of “pet” and “story”, is an affordable luxurious jewelry brand created to celebrate the love between the owners and their beloved pets, with each piece telling a little story.

We wanted to design a fun, warm and fuzzy video to display the brand story and drew inspirations from the Parisian style, known for its superb combination of chic and décontracté for the mood of the video.


  • Creative Concept
  • Scriptwriting
  • Project Management
  • Art Direction
  • Storyboard
  • Graphic Design
  • Illustration
  • 2D Animation
  • Voice Over
  • Sound Effects Design
  • Audio Mixing
  • Subtitling


  • Youtube
  • Website
  • Social Media

Brand Identity Design


Color Palette

Using the brand’s green colour for the pets as the main characters, we used complimentary pastel colours along with cel animation to create a short story to talk about the mischievous interactions between the two, while showing the distinguished pieces embedded in the background, making it appealing to teenagers and young adults who are their main target audience.


Social media


more work