Sino Positive Message 2020

In times of adversity we can all certainly do with a dose of positivity and encouragement to carry on. As a part of Feel The Motion, one of Sino Group’s annual CSR programmes, we created a series of positive messages to be displayed on their 4,000-square-metre-large LED harbourfront façade.

Services

Creative Concept
Project Management
Art Direction
Graphic Design
Illustration
2D Animation
3D Animation

Channels

Outdoor LED Wall

We were entering eight months into the pandemic, and the unprecedented times reminded us to stay positive and saw this as a great opportunity to send positive vibes to the general public.

We joined forces with the event’s speakers, Agnes & Anthony, Man and Yiko of Morning Giants and Benny Leung of BLCH to create a series of six animated stories, each to resonate with the viewers with a positive message.