In times of adversity we can all certainly do with a dose of positivity and encouragement to carry on. As a part of Feel The Motion, one of Sino Group’s annual CSR programmes, we created a series of positive messages to be displayed on their 4,000-square-metre-large LED harbourfront façade.
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We were entering eight months into the pandemic, and the unprecedented times reminded us to stay positive and saw this as a great opportunity to send positive vibes to the general public.
We joined forces with the event’s speakers, Agnes & Anthony, Man and Yiko of Morning Giants and Benny Leung of BLCH to create a series of six animated stories, each to resonate with the viewers with a positive message.