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Client: Sino GroupYear: 2022
FEATUREDBIG SCREEN2D3Dseries

Sino Positive Message 2022

In times of adversity we can all certainly do with a dose of positivity and encouragement to carry on. As a part of “Feel The Motion”, one of Sino Group’s annual CSR programmes, we continued our collaborations and for the second year, we created a new batch of positive messages to be displayed on their 4,000-square-metre-large LED harbourfront façade.

To keep the positive vibes going and encourage the general public in a fun and eye-catching manner, we wanted to continue celebrating everyday happiness through arts, culture and sports in the city.

Services

  • Creative Concept
  • Project Management
  • Art Direction
  • Storyboard
  • Video Editing
  • Styleframe Design
  • Graphic Design
  • Illustration
  • 2D Animation
  • 3D Animation
  • VFX
  • Color Grading
  • Audio Mixing

Channels

  • Outdoor LED Wall

We created a series of 8 messages and created the scenes of the stories using 2D and 3D motion graphics for a diverse visual experience, such as mixing a more traditional message with a contemporary approach.

 

Besides showing at the harbourfront big screen, the videos are also shown on the façade of other Sino’s harborfront buildings and shopping malls around town, so that a wider audience could be inspired, too.

Storyboard

Sino Positive Message

Sino Positive Message 2020

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