Sino Positive Message 2022

In times of adversity we can all certainly do with a dose of positivity and encouragement to carry on. As a part of “Feel The Motion”, one of Sino Group’s annual CSR programmes, we continued our collaborations and for the second year, we created a new batch of positive messages to be displayed on their 4,000-square-metre-large LED harbourfront façade.

To keep the positive vibes going and encourage the general public in a fun and eye-catching manner, we wanted to continue celebrating everyday happiness through arts, culture and sports in the city.

Services

Creative Concept
Project Management
Art Direction
Storyboard
Video Editing
Styleframe Design
Graphic Design
Illustration
2D Animation
3D Animation
VFX
Color Grading

Channels

Outdoor LED Wall

We created a series of 8 messages and created the scenes of the stories using 2D and 3D motion graphics for a diverse visual experience, such as mixing a more traditional message with a contemporary approach.

Besides showing at the harbourfront big screen, the videos are also shown on the façade of other Sino’s harborfront buildings and shopping malls around town, so that a wider audience could be inspired, too.

Storyboard