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Client: Taikoo Sanlitun, BeijingYear: 2014
BIG SCREENANIMATION
Taikoo Li Sanlitun Billboard
Sanlitun in Beijing is famous for its fashionable dining and nightlife scene, and is home to international chain stores and contemporary outdoor sculptures. We used big and bold colors to create a playful and attractive outdoor video shown on the area’s LED billboard to echo the trendiness of the area.
Services
- Creative Concept
- Project Management
- Art Direction
- Storyboard
- Graphic Design
- 2D Animation
- Color Grading
- Sound Effects Design
Channels
- Outdoor LED Wall
Drawing inspirations from fighting games, the video shows the characters combating against each other as they show off their daring fashion statements. Each of the four characters are matched with tailor-composed funky 80s music, making it an even bigger attraction for the passerby to watch and enjoy.
Storyboard
more work
