Client: Efficieny Office, HKSAR GovernmentYear: 2017

Serving the Evolving City Conference 2017

Under the Innovation, Technology and Industry Bureau of the Hong Kong Government, the Efficiency Office is a change agent and catalyst for improving the management and delivery of public services.

They held a conference called “Serving the Evolving City” in 2017, and we helped to produce an informative video for the event, so as to provide an overview of the current problems but also aspirations on what they could do to tackle upcoming challenges the city faces.



  • Creative Concept
  • Scriptwriting
  • Project Management
  • Art Direction
  • Storyboard
  • Graphic Design
  • 2D Animation
  • Voice over (EN)
  • Sound Effects Design
  • Subtitling


  • Social Media
  • Youtube


With such a serious topic for discussion, we wanted to instil liveliness into the video, knowing that the outcome could have a direct impact on the public in the society.

We deliberately used simple and refreshing colours as the main theme, so the audience would not get overwhelmed or too distracted as they receive information.

Colour Palette

Character Design

Infographic Fact Sheet

We also wanted to feature some of the more important points in the video by enlarging some of the elements as metaphors, so the audience could more so easily understand the facts and figures stated.

To keep the look and feel consistent, we also designed a range of infographics for their fact sheets used during discussions, and made it more appealing for the users to digest the seemingly heavy information.

Print work

more work