Re-employment Allowance Pilot Scheme

This campaign for the labour department is about the Re-employment Allowance Pilot Scheme (REA Scheme), which is open for registration from today, to encourage elderly and middle-aged people to join the labour force. We have invited celebrity Kwok Chung On to encourage elderly and middle-aged people to return to the employment market, and helps unleash this potential labour force, which is beneficial to both employees and employers

The video opens with a vibrant and uplifting melody, setting a positive tone as it features cheerful middle-aged and elderly talent from various industries. The camera pans through scenes of bustling workplaces, showcasing individuals who have successfully re-entered the labour force. 

We used a combination of 3D motion graphics and live shooting mixed with bold colours to bring on a lively and cheerful Announcements in the Public Interest (API) to inspire viewers to embrace the scheme’s benefits.