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Client: HKSTPYear: 2019
EXPLAINERANIMATIONBRANDINGEVENT

NxTEC 3.0 VISION@Kwun Tong Programme

NxTec is a private-public partnership program initiated by Hong Kong Science and Technology Parks (HKSTP) and supported by J.P. Morgan. It was set up as a platform to connect Tech startups and with investors, while also attracting and training young talents to the I&T field, to develop products and services that cater for the needs of the community in Kwun Tong.

Services

  • Creative Concept
  • Scriptwriting
  • Project Management
  • Art Direction
  • Storyboard
  • Graphic Design
  • Illustration
  • 2D Animation
  • Voice over (EN)
  • Sound Effects Design
  • Subtitling

Brand Identity Development

Character Design

Kwun Tong, known to be an older industrial district that was established dating back in the 1950s, and there has been much discussion to revive this area through technology and innovations. HKSTP has initiated this program to bring new meaning to the area for the third time, and we helped them to develop an explainer video on this program.

Colour Palette

Storyboard

We wanted to appeal to a wider audience, especially Tech startups and the youth, so as to help them to visualise and understand how this program could be beneficial, that also allows the local community to grow.

We used bright shades of purple and green matching with abstract illustrations to create a youthful yet futuristic tone and manner, with purple meaning creativity and green a fresh start to aptly reflect the purpose of the program for starting something new through creativity and innovations.

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