Jardine International Motors

Jardine Matheson has a long-term ambition to expand and strengthen its automotive businesses, building upon its extensive footprint in China and Southeast Asia, and Zung Fu is a member of Jardines Matheson Group and is the exclusive retailer of Mercedes-Benz in Hong Kong and Macau.

As the Group goes through restructuring, we produced a video for the CEO as he talks to his staff about the exciting changes ahead of the motor industry and shares the aspiration of the company going forward. We used Jardine’s corporate colours of dark blue, red and white as the main colours to show a certain level of seriousness of the brand.

We used 2D animation of a motor car moving along to show the progression, while also including life shooting and hand sketches of the CEO and his think tank to add a human touch as they advance onto their ambitious journey.