The Hong Kong International Film & TV Market is an international event organized by the Hong Kong Trade Development Council (HKTDC), that promotes Hong Kong as the regional hub for the distribution and production of film, TV programs and entertainment-related products in the Asia Pacific region.
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We wanted to design a visually astounding video for the digital wall that made it relevant for the audience to the notable event.
We used 3D motion graphics to create a cinematic touch of Hong Kong’s signature neon lights, to guide the viewers to see the different aspects of filming through the different scenes, while the rock music further amplified the fun and exciting exuberance for the participants.