The Hong Kong International Airport (HKIA) is one of the busiest airports in the world. Besides being a physically safe and secure environment for visitors, it takes extreme measures to protect its operating system and even the passengers against global cyber attacks through the use of different protocols for protection.
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To create a fresh and calming approach, we used pastely colors and amiable characters to create a friendly tone for the explainer video, so as to show a visual contrast to the usual bustling HKIA, that is also easy for the viewers to learn of this “hidden” technology fully utilised at the airport.
This video was produced in both English and Cantonese to cater for a wider audience.