Client: Environment and Ecology BureauYear: 2023

Air Quality Improvements

This video project for the Environment and Ecology Bureau is about enhancing public awareness of the remarkable improvements in air quality in Hong Kong. We wanted to inspire greater public support and participation in the government’s air quality improvement policies and measures, including the important public consultation on the review of AQOs. To achieve this, we took a fresh and emotional approach, showcasing how these improvements have positively impacted the lives of individuals. Through relatable scenarios and a focus on the city’s livability, we aim to present Hong Kong as a preferable and inviting place to call home.


  • Creative Concept
  • Scriptwriting
  • Art Direction
  • Recce
  • Casting
  • Shooting
  • Video Editing
  • Styleframe Design
  • Graphic Design
  • Illustration
  • CG Production
  • VFX
  • Voice over (Trilingual-TC, SC & EN)
  • Sound Effects Design
  • Subtitling


  • Television
  • Youtube
  • Website
  • Radio

Publicity Video - Full version (2 minutes)

30s TVC (Phase 1)

Behind the scenes

more work