As a way to provide an immediate boost to the local economy as Hong Kong continued to combat against the COVID-19 pandemic, the Hong Kong SAR Government issued the a HK$5,000 consumption voucher scheme aims to stimulate the consumer sentiment, enabling the funding under the consumption vouchers to circulate in the local economy.
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We used a combination of 3D motion graphics and live shooting mixed with bold colours to bring on a lively and cheerful Announcements in the Public Interest (API) to remind the general public to register for the scheme, so as to be eligible for receiving the amount through four different gateways.