Client: VitasoyYear: 2019

Vitasoy Campaign

Vitasoy has been a much-loved beverage brand in Hong Kong, as its renowned soy milk has been a part of everyday life of many since 1940. They have launched a new line to outreach to the younger generation, whereby the young ones could learn and have fun while enjoying the nutritious drink.


  • Creative Concept
  • Project Management
  • Art Direction
  • Storyboard
  • Graphic Design
  • 2D Animation
  • Voice Over (TC)
  • Subtitling


  • Social Media
  • Youtube

Colour Palette


4 Episodes

Character Set

We used 2D motion graphics to produce four videos, and used the beige of the soybeans as the main color to reflect the brand colors. We mixed in bright happy colours to create a fun and light-hearted mood while also providing educational information in the videos to engage with the parents and their young children.

more work