Flying drones has gained much popularity as a recreation in Hong Kong in recent years. To ensure general safety and correct operations of flying drones, the Small Unmanned Aircraft Order (Cap. 448G) commenced on 1 June 2022, and we created a TV Announcement in the Public Interest (API) to explain what the general public should know.
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We first created the script and set the scenario as we explained the necessity of the Order and pointed out what the drone owners should be aware of. We used a combination of 2D and 3D motion graphics along with real-life on-site shooting to make the video interesting to watch.
In order to reach a wider audience, we produced the video in both English and Cantonese, and radio scripts in English, Cantonese and Mandarin. We also created a poster and leaflet to ensure a consistency to the message of the announcement.