Flying drones has gained much popularity as a recreation in Hong Kong in recent years. To ensure general safety and correct operations of flying drones, the Small Unmanned Aircraft Order (Cap. 448G) commenced on 1 June 2022, and we created a TV Announcement in the Public Interest (API) to explain what the general public should know.
We first created the script and set the scenario as we explained the necessity of the Order and pointed out what the drone owners should be aware of. We used a combination of 2D and 3D motion graphics along with real-life on-site shooting to make the video interesting to watch.
In order to reach a wider audience, we produced the video in both English and Cantonese, and radio scripts in English, Cantonese and Mandarin. We also created a poster and leaflet to ensure a consistency to the message of the announcement.