Shall We Walk and Talk

This collaborative campaign with the Department of Health combines CGI Lazy Lion animation with live-action footage to promote the benefits of walking 10,000 steps daily.

Featuring participants across different age groups in various everyday settings, the project demonstrates how achievable and enjoyable this health target can be. The blend of animated and real-life elements creates an engaging narrative about incorporating physical activity into daily routines.

By presenting walking as both a personal health practice and social activity, the campaign aims to make the 10,000-step goal appear accessible and rewarding for the general public.