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Client: The Office of the Communications Authority (OFCA), Hong Kong SAR GovernmentYear: 2021
LIVE ACTION3D

Channel Migration

As the technology of digital encoding and digital TV continues to advance, the Hong Kong SAR Government made an announcement in February 2019 to completely switch off analogue TV services on 30 November 2020.

We explained this change through using the analogy of watching a live football match on TV, and produced an Announcements in the Public Interest (API) to remind the general public of the approaching date, and what some of the issues they are to be aware of for a seamless transition.

Storyboard

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