Knowledge of Design Week (KODW) is an annual flagship event organised by Hong Kong Design Centre and Institute of Design Knowledge (IDK), co-organised by Hong Kong Design Institute (HKDI), The Hong Kong Polytechnic University School of Design, with Create HK as the Lead Sponsor.
It is a week-long event that comprises a series of workshops, forums, and a high-level networking event where local and international designers and business leaders come to learn how the process of Design Thinking could help advance Business Development.
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We are delighted to be KODW’s official Digital Media Partner for the fifth year in a row. As technology continues to be more integrated into our everyday lives, the theme to this year’s conference was set on “Designing Digital Futures”, as we wanted to create a more contemporary and lively approach to showcase the brand video.
While keeping IDK’s dark blue as the main colour, we mixed in gradients of green, along with pink and purple amorphous globs and lines of spirals to indicate renewal of thought with creativity and growth as participants learned of new ideas from the event.
We used inspirational and progressive music in the video to create a futuristic approach, whereby the audience could be inspired to drive innovations with technology in their business strategies.