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Client: Hong Kong Tourism BoardYear: 2024
FEATUREDBRANDING
HKTB Incentive Playbook
The “Hong Kong Incentive Playbook” video project, is created for our client, the Hong Kong Tourism Board. In this short and captivating video, we showcase Hong Kong as the ultimate incentive tour destination for corporates worldwide.
We have crafted an eye-catching campaign identity, featuring vibrant colors and dynamic motion design that instantly seize the viewer’s attention. To further enrich the visual experience, we have designed CG graphics for each theme, including “Arts & Culture,” “Wellness & Nature,” “Neighbourhoods,” “Nightlife & Parties,” and “Hong Kong Signatures.”
Utilizing energetic and vibrant 3D CG dividers, our video delivers a more engaging message, ensuring the viewer remains captivated throughout. We bring to life the essence of Hong Kong as described by our client, a vibrant city where big ideas are born, creativity thrives, and unbreakable bonds are forged.
Services
- Creative Concept
- Scriptwriting
- Project Management
- Art Direction
- Video Editing
- Styleframe Design
- 3D Animation
- Color Grading
- Voice over (Trilingual-TC, SC & EN)
- Sound Effects Design
- Subtitling
Channels
- Digital Content Creation
Campaign Identity
The campaign logo is crafted to evoke a sense of motion and fun. The letter “P” in the logo resembles a flipping book, with vibrant and colorful pages. Even in a static state, the logo creates a sense of motion and dynamism. This design element enhances the visual appeal of the logo, capturing the essence of energy and excitement that defines the Hong Kong Incentive Playbook project.
Visual Guide
Campaign Launch Event
more work
