The Hong Kong Institute of Surveyors (HKIS) was established in 1984 and is the only surveying professional body incorporated by ordinance in Hong Kong. The Institute plays an important consultative role in government policy making and provides advice such as building safety, property management, town planning and development strategies.
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We wanted to show what they are doing is inspiring and important to the infrastructure development of Hong Kong, but also to bring relevance to the younger generation.
We upgraded their brand and created a series of videos, including a corporate video that reflects their aspirations and integrity. The video is available in English, Cantonese and Mandarin.
Most people might not necessarily realise the kind of positive impact surveyors have on society. We wanted to incorporate that as part of the story when we developed the script and storyboard, to further highlight their professional practice and their vision for the future.