HealthWorks

Healthworks provides a range of food and beverages based on the wisdom of Traditional Chinese Medicine (TCM), so as to help different people and ease their discomfort.

We produced a series of commercials for four of their most popular flavors, while echoing the TCM aspect of the brand, each video was designed to convey within 5 seconds what physical discomfort each particular flavour could help to ease.

Drawing inspirations from classical botanical books, we used 2D animated illustrations to add a human touch mixed with traditional wisdom to the mood of the videos.