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Client: Hong Kong Design CenterYear: 2021
FEATUREDEXPLAINERANIMATIONBRANDINGEDUCATION

Divergence: A Design Thinking Game Kit

We had the pleasure to develop a toolkit for Hong Kong Design Centre (HKDC), mainly to be used on their learning platform Institute of Design Thinking (IDK), so to help people quickly understand the process of Design Thinking and how it serves as a great way to solve problems in a fun and creative way.

Awards

Services

  • Creative Concept
  • Scriptwriting
  • Project Management
  • Art Direction
  • Storyboard
  • Styleframe Design
  • Graphic Design
  • Illustration
  • 2D Animation
  • Voice Over (TC)
  • Sound Effects Design
  • Subtitling

Channels

  • Social Media
  • Youtube
  • Website

Awards

Divergence is a fast-paced storytelling game for 3 to 6 people, designed to guide the players to understand how this process works, and allowing them to dive deep into behaviours and needs of a character to come up with innovative and user-centric solutions. The game kit comes in a physical card set and a downloadable version.

Brainstorming

We wanted to design a toolkit that is not only fun to play, but also visually stimulating for the participants. The kit set is packaged in a soft string bag with eye-catching herringbone patterns, while the box comes in plain grey, which is a contrast to the busy zigzags.

But once the box is opened, the players will quickly find the colourful deck of cards inside printed with beautiful abstract illustrations, helping to bring inspirations to ignite and unleash their creativity during the game.

I’ve never thought Design Thinking could be so versatile in solving problems. This toolkit made it very easy for me to understand how this process works.
- LY Ho, Entrepreneur

Card Design

Introduction

Color Palette

Character Design

Storyboard

Gameplay Overview

The toolkit also comes with a set of collectibles, including embroidered badges and stickers, to reverberate the connections between the players and Design Thinking even long after the game has finished.

Besides the introduction and overview videos to the toolkit, we have designed a series of marketing materials, including moving GIFs that can be easily shared on online social media platforms, along with posters and leaflets as traditional contact points with those who could be interested to learn.

We are advocates for Design Thinking and cannot stress enough how relevant this process is in solving problems - how it helps us to have better observations and empathy for our target audience. I highly recommend it to businesses that are always looking to advance forward.
- T Mak, HKDC

Game play

more work