Authentic Teahouse New Packaging

Coca-Cola has launched a new packaging for the big bottles of their Chinese tea from Authentic Tea House and other popular flavors, especially to cater for the limited fridge space of local homes, and wanted to let their target customers know within 10 seconds.

Drawing inspiration from the puzzle game of Tetris, we used 2D motion graphics to efficiently show how the bottles could be easily stacked and would not take up too much space inside the fridge.