AbundantWhale is a digital platform that promotes the idea of fund-raising for healthcare, a new way of sharing love by helping patients in need.
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We used cel animation to create the heartwarming story and explain how this innovative fundraising concept works. With the use of motion infographics, the video is visually attractive and makes it easy for the audience to connect to the deeper purpose of the brand, that also allows for a nonintrusive way to appeal for donations.
A total of four versions of the award-winning video were produced, including English, Cantonese, Mandarin and Taiwanese, so more people could find out and support this meaningful platform.