Client: AbudantWhaleYear: 2014


AbundantWhale is a digital platform that promotes the idea of fund-raising for healthcare, a new way of sharing love by helping patients in need.



  • Creative Concept
  • Scriptwriting
  • Project Management
  • Art Direction
  • Storyboard
  • Styleframe Design
  • Graphic Design
  • Illustration
  • 2D Animation
  • Dubbing
  • Voice Over
  • Music Composition
  • Sound Effects Design
  • Audio Mixing
  • Subtitling


  • Youtube
  • Website
  • Social Media


Colour Palette

Hand Drawings

We used cel animation to create the heartwarming story and explain how this innovative fundraising concept works. With the use of motion infographics, the video is visually attractive and makes it easy for the audience to connect to the deeper purpose of the brand, that also allows for a nonintrusive way to appeal for donations.

A total of four versions of the award-winning video were produced, including English, Cantonese, Mandarin and Taiwanese, so more people could find out and support this meaningful platform.

Process of Cel Animation

"AbundantWhale" is a creative fundraising corporate advertisement on the topic of "shared public medical welfare", an online platform that can be accessed by many.

Unlike traditional medical and insurance advertisements, this video uses hand-drawn animations that creates a wholesome, bright and refreshing visual experience for the viewers.
- Hsing Kong Wang, Judge of Golden Pin Award 2015

Golden Pin Design 2014

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