About The Client:
AbundantWhale is a digital platform that promotes the idea of fund-raising for healthcare, a new way of sharing love by helping patients in need.
AbundantWhale had an urge to present it’s innovative fund-raising idea "Suspended Healthcare”, a project to help people who cannot afford their medical treatment with an inforgraphic video.
What We Have Done:
We used a heart warming story with detailed illustrations to accurately explain such meaningful mission and motivate participation. The branding motion graphics makes use of infographics to relate the background to patients in need in an interesting way and connect the audience with the brand.
The infographics video serves as an effective alternative method which is more dignifying approach to encourage donations. The motion graphics are then broadcast through social media to spread the brand message across the region.